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Post by lineageview on Jun 6, 2018 17:19:53 GMT
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Post by blindwilly3fingers on Jun 6, 2018 17:29:31 GMT
Both my HB's (TE70BP & D120CE BK) have the new logo and where purchased in Feb.
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Post by intenselycalm on Jun 6, 2018 17:58:49 GMT
Welcome to the HB board!
Great question on the HB logo. I've been looking for that logo as well and it is pretty rare to find at this point.
I think it should be used across the brand, but they probably have to introduce it as existing inventory turns.
There would be customers unhappy if something like the logo didn't match what was delivered vs. what's pictured.
I'm actually thinking of making a water-slide decal of the new HB logo for my TE-20 mod.
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Post by intenselycalm on Jun 6, 2018 18:37:17 GMT
I felt like I had seen that font style before, other than on Cory Mura's video demos. Not 100% sure, but it appears to be the font Xtreem Fat, designed by Mans Gerback. It may have been modified a bit, but it's pretty close. This the Xtreem Fat font just keyed into a program, stroked and colored. Thomann would have had the lettering massaged a bit, with some adjustments and refinements made. I may tweak it a bit to get it closer.
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Post by blindwilly3fingers on Jun 6, 2018 19:05:52 GMT
I felt like I had seen that font style before, other than on Cory Mura's video demos. Not 100% sure, but it appears to be the font Xtreem Fat, designed by Mans Gerback. It may have been modified a bit, but it's pretty close. This the Xtreem Fat font just keyed into a program, stroked and colored. Thomann would have had the lettering massaged a bit, with some adjustments and refinements made. I may tweak it a bit to get it closer.
That's pretty damn close! |
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Post by Deleted on Jun 6, 2018 19:08:57 GMT
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Post by blindwilly3fingers on Jun 6, 2018 19:13:02 GMT
There is also a HB (joined together) logo at the end of the headstock on my te70 and in the middle of the headstock on my D120.
Both logos on the D120 are silver.
On the te70 the name logo black and gold and the HB in black.
Just incase its of help.
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Post by intenselycalm on Jun 6, 2018 20:00:20 GMT
OK, this is a bit closer. Did some tweaking. The HB logo may be a clone of the Xtreem font... anyway.  |
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Post by Deleted on Jun 6, 2018 20:13:53 GMT
Im not fascinated by the new Logo  Love the usual one, nothing wrong with it! I like the two letter logo on Acoustic and LP/SG style guitars but for Tele and Strat style headstock the old logo looks very good! This one looks like its made for children, in my opinion. This change might make me want taking off that logo and be logo-less! This is just matter of taste of course. |
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Post by blindwilly3fingers on Jun 6, 2018 20:29:10 GMT
Im not fascinated by the new Logo Love the usual one, nothing wrong with it! I like the two letter logo on Acoustic and LP/SG style guitars but for Tele and Strat style headstock the old logo looks very good! This one looks like its made for children, in my opinion. This change might make me want taking off that logo and be logo-less! This is just matter of taste of course. Could this be the beginning of the inexhaustible quest for the perfect headstock logo? 🈂🉐🈵 |
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Post by intenselycalm on Jun 6, 2018 20:39:40 GMT
Che makes a good point, and many companies are aware of such branding risks. I'm in marketing (in distribution), and run across brand logos that are +80 years old. Some of them look it too, poorly created, outdated... Some companies gamble and update their look, others refuse, for fear of alienating their loyal customers.
A number of companies have made changes, suffered some fall-out, then put into effect micro changes over a few years to get closer to the original, yet have something more refined and current.
Like it or not, the HB logo is tied to a brand that, at this time, won't suffer from the change, or another change of the logo.
If Gibson, Fender, PRS made a change - the world would come to an end. There would be enormous uproar, people would call for an overthrow... Laugh if you want, it gets that stupid at times.
I could go either way with the HB logo, I feel the new one has had more attention paid to it, yet it is still very much straight from the keyboard.
Fender, Gibson, PRS, IBM, Coca Cola... have all been more thought through, probably to the point of some poor sap wanting to jump out a window.
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Post by salteedog on Jun 7, 2018 9:17:17 GMT
intenselycalm The branding strategies can be fascinating alright. I've seen many brand changes - new logos/even brand names - that have just ended up confusing consumers. Often a company will refresh a brand to signify some sort of value change but it falls flat because the subliminal messaging gets lost. And it can be a challenge for international brands with words having different meanings in different languages and social norms coming into play too. I worked for a company which launched a new online presence centered around a female avatar/cartoon. That particular character had to be revised several times - she was dressed too traditionally for some countries and too sexy for other countries (I was surprised that the South Americans in particular objected to her being too busty  ). Anyway - back to guitar brands. It was curious to see Fender, who are sophisticated enough at marketing and product positioning, use an old 1950s style logo on their new-ish Bassbreaker line of amps. Given how recognizable the regular Fender logo is it surprised me that they would revert to the relatively obscure one. But then again they are protective of the 'made in America' cachet of the brand..even their Chinese made pawn-shop tube amps are prevented from contaminating the well spring - they don't feature the Fender logo or name at all other than 'FMIC' appearing on the label on the back. (And yes solid state amps are a different market segment it appears so the Mustangs and Champions are not being differentiated by carrying a different logo...but are rather being pitched as a 'gateway drug' to the real deal tube amps.). Complicated stuff really.
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Post by lineageview on Jun 7, 2018 12:55:15 GMT
It’s an interesting one really. I love my TE-30 and I plan on getting many more HB guitars. The problem is the headstock logo for me makes this incredible looking guitar seem cheap whereas I’d they had this new logo on it, I just feel that I’d be a little less embarrassed by guitat snobs staring at the headstock.
I know it doesn’t really matter but I think that we’re all guilty of going to gigs and staring at headstocks to find it what gear they’re using so it would just help hahah
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Post by Deleted on Jun 7, 2018 14:46:31 GMT
I don't find there's a lot of difference between the two although the old one did used to make me smile at it's odd effort at making the H look like a Fender F.
I do like this new fat typeface a lot more than the skinnier Gerald Scarfe version though.
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Post by salteedog on Jun 7, 2018 16:24:57 GMT
...always sneaking in the Pink Floyd references @defjef !   |
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